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Cookie policy

What are cookies?

A cookie is a small text file that’s placed and stored on your computer, mobile or other device by websites that you visit. Cookies are widely used in order to make websites work, or work more efficiently, and also to provide information on visitor behaviour (you) to the website owner (us). For further information on the use of cookies visit or

Session cookies

These are temporary cookies that remain in the cookie file of your device’s browser until you close the browser. They can enable certain site functionality and are also used by the server to store/remember information about your web page activities so your information can be stored throughout an online web process e.g. to allow info to be carried across pages of a website to avoid having to re-enter information.

Persistent cookies

These are cookies that remain in the cookie file of your browser for much longer (how long depends on the lifetime of the specific cookie). Generally speaking, persistent cookies can be used to track website visits, including returning and unique visitors, and to monitor how people interact with a website. They can also be used to help arrange content to match preferred interests/preferences more quickly e.g. language settings, however, these cookies cannot be used by themselves to identify you.

How do we use cookies?

We use cookies for a number of reasons, including:

  • Enabling users to obtain quotes from our website (session cookie);
  • Ensuring the security of our customers (session cookie);
  • Making possible certain site functionality (session cookie); and
  • Website traffic and visitor behaviour tracking (persistent cookie).
  • Helping us target and personalise our online marketing by collecting anonymous data about our visitors and their website use (persistent cookie)

The session cookies that we use are strictly necessary for the website to operate and are essential to make possible certain site functionality, including obtaining a quote and also to protect the security of our customers. You must have session cookies enabled if you wish to get a quote online or access any areas of the website reserved for registered users. Session cookies do not hold personal information.

The persistent cookies used on this website help us to improve the user experience of the site by giving us an insight into how it is being used. These include Google Marketing Platform cookies, which are used to compile anonymous, aggregated statistics that allow us to understand how users use our website and to help us improve the site structure. You can remove persistent cookies by following the directions provided in your internet browser’s ‘help’ file.

What cookies do we use and why?

Cookie namePurpose
Google Analytics (_ga, _gid, _gal)These cookies are performance cookies and are used as part of our web analytics activity to monitor traffic and compile reporting about how users are using our website. The cookies are used to capture anonymous data about a user's journey around our website and the information is aggregated in order to allow us to analyse trends and to make improvements to our website.
acceptedCookiesOur site uses this cookie to remember if you’ve accepted our cookie policy, this helps us ensure that we don’t keep showing you the cookie banner every time you come back to the site.
_dc_gtm_UA-This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an associated Google Analytics account.
Optimizely (optimizelyEndUserId, optimizelyRedirectData, optimizelyDomainTestCookie, optimizelyOptOut, AWSELB, optimizelyRumLB)These cookies test and adapt the veygo website to offer an improved customer experience. They store an anonymous id with other information regarding your current session. We use this information to create, adapt and improve the online customer experience to make your purchase experience better with veygo. For further information:
Trust PilotThese cookies are used to improve and tailor our third-party product review service. These cookies will track customers who viewed product reviews and chose to purchase products online. This provides us insights into products and services that our customers value, and allow us to tailor the products to customer needs.
Qualaroo (cookies beginning with ki_)We use Qualaroo for surveys regarding the website quality. Qualaroo cookies contain no personal info. For more info about cookies from Qualaroo, we refer to;
_fbpThis cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
csrftokenThis is a Cross-Site Request Forgery cookie. This cookie is used to ensure all transactions are secure. This cookie stores a random value, which is generated for every visitor for every page, to ensure the response (if required, for example, when completing a quote form) comes from the same person and they have received the original form prior to sending it back to us.
_MUID, _uetvid, _uetsidUsed by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.
SessionCam (sc.ASP.NET_SESSIONID, sc.InTg, sc.UserId)We use SessionCam to identify areas of improvement on our website and make it a better experience for you. Session replay is the online equivalent of recording calls in a call center for training and quality purposes. You can choose not to be recorded by following this link 1st party permanent cookie, set for 1 year, used to identify an individual unique user. The SessionCam reporting console includes the ability to re-sort recorded sessions by unique user. This aggregates multiple visits from the same, unique user over a selected date/time range. This cookie is used to enable this report. The cookie name is "sc.UserId". 1st party session-expiry cookie used to store the recording status through the user's session. This cookie is set on the first load of SessionCam to store whether SessionCam is to record the session or not. The cookie also stores data for whether ServiceTick web surveys are configured to launch for this hostname. The cookie name is "sc.Status". 1st party session-expiry cookie used to identify the individual user session. A recording showing multiple pages visited during a user's unique visit to a web site is stitched together using details provided by this cookie. The cookie name is "sc.ASP_NET_SESSIONID". 3rd party inert session cookie only used when a visitor goes across multiple domain names belonging to the same client within a single visit. This cookie is only activated in this specific situation as some of our clients have web sites where the content and functionality is distributed across multiple domain names. This cookie enables the SessionCam reporting console to maintain a view of that user's session across multiple domain names.
pixel - C1EBVJHT0U322RQPGA90This cookie is used by Bytedance to deliver a series of advertisement products such as real time bidding from third party advertisers.
gtagThis cookie is installed by Google AdSense to improve advertising. Some common applications are to target advertising based on what's relevant to a user.
AB_VERSIONThis is a cookie we use to remember which variation of the website we will show you, this helps us keep what you see consistent when we’re testing new features or pages.
AMP_TOKENThis cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
customer_authThis cookie is used to authenticate you when you log in to the site, this is what enables you to send and receive information relating to your quotes and policies to and from Veygo.
Stripe (__stripe_sid, __stripe_mid)Stripe is used to making credit card payments. Stripe uses a cookie to remember who you are and to enable the website to process payments without storing any credit card information on its own servers.
This cookie is used to improve customer experience and to help us understand our website activity. The cookie collects personal data used to identify the session and indicates if the visitor is new or existing.
Used to identify the visitor and expires in 5 years.

We use services provided by a third party for fraud prevention purposes. The third-party service helps us decide whether to accept transactions from devices by checking whether these devices have been identified with fraudulent transactions in the past, such as reported instances of identity theft, account takeovers, or malware attacks. If you set your browser or device to reject these cookies or tokens, you may not be able to conclude some transactions through our website or application. We share information about the device you are using, which may also have been used or appropriated by others, and do not identify you or reveal the details of your transaction to that third-party.

Use of cookies by associated websites and third parties

Please be aware that our website contains links to and from other websites. We accept no responsibility or liability for the content of these websites or the cookies they use. If you choose to visit another website via our website, you will need to contact them separately to have your personal information deleted from any records they might hold. It is also the responsibility of these websites to detail their use of cookies to you on their website and to gain the relevant consents from you for their usage.

During your visit to our website you may notice some cookies that are not related to us. This typically takes the form of embedded content from websites such as YouTube and social media bookmarks. When you visit a page with content embedded from these websites and opt to interact with this content you will be presented with cookies from them. We do not control the dissemination of these cookies and you should check the third party websites for more information.

Managing, disabling and enabling cookies

You have the ability to accept or decline cookies from any website by modifying the settings in your browser. If you wish to restrict or block the cookies which are set by our website, you can do this through your browser settings. For information about how to manage and disable cookies you can use the ‘Help’ function within your browser or please visit or However, please note that by deleting or disabling cookies this could affect the functionality of our website and you may not be able to access certain areas or features of our site.

To opt out of being tracked by Google Marketing Platform (Analytics) across all websites visit

Further information on our use of cookies

If you would like more information regarding cookies or our use of them, please contact our Data Protection Officer at:, or write to:

Data Protection Officer

Admiral Group plc

Tŷ Admiral

David Street

Cardiff CF10 2EH


January 2021

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